The basic setup for a business that operates in a particular area (city, district, etc.) includes a Google My Business page, business profiles on industry-related directory sites, optimized branded searches, and brand mentions.įocusing on user experience alongside other core ranking factors is vital because Google continues to prioritize websites that offer the most reliable and optimized information. Brand signals are among the most important local ranking factors because search engines refer business citations to the most credible, authoritative, and trustworthy sites.Therefore, every page on your site must pass a mobile-friendly test.
Since 2020, Google has primarily used the mobile version of a website for evaluating a page, not the desktop version.
So older websites with higher authority are more likely to rank higher than websites created within one year. Data from an Ahrefs study showed that SERP is dominated by old pages (three years and more).
Google’s algorithm includes a number and quality of linking pages, backlink anchor text, diversity of link types, etc. They are evaluated by the relevance and authority (DA/TF) of the referring domains.